Month: March 2020

Apple brings ProRes RAW support to Windows video editors

Thanks to a combination of more affordable cinema cameras and increasingly powerful software, professional video producers are able to achieve impressive results. An important part of the equation for achieving high-quality footage is shooting in a RAW codec, which creates lossless files suitable for color correction and other enhancements. Apple’s ProRes RAW codec isn’t a […]

Video creators cede control of mid-roll ad placement to Facebook

This article is part of the Digiday Video Briefing, which features must-reads, confessionals, and key market statistics. To receive the Digiday video briefing, please register. Media companies and creators hoped that managing when mid-roll ads are inserted into their Facebook videos could help improve their video revenue. However, they find that it can be more […]

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