It took a village to create Kendrick Lamar’s stunning new video for his song ‘The Heart Part 5’, which on the surface is just him playing in front of a red backdrop until you realize his face blends into those of ‘OJ Simpson, Jussie Smollett, Nipsey Hussle, Kobe Bryant and Kanye West (who ironically uploaded a video himself the same day using deepfake technology).
While the video was directed and produced by Lamar and his longtime collaborator Dave Free and features a host of creative collaborators (listed below), the deep fake is credited to Deep Voodoo, a studio launched by the creators of ” South Park” Trey Parker and Matt Stone specialize in technology – and “The Heart Part 5” video appears to be the first fruit of a partnership between Lamar’s PGLang company and the “South Park” founders’ Park County banner. to produce a new feature film for Paramount Pictures. (While Lamar, Parker, Stone, and reps for PG Lang and Deep Voodoo all declined Varietyinterview requests from.)
Studio Deep Voodoo – whose name was almost certainly chosen in part for its sonic similarity to the term “deep doodoo” – made its first big hit in late 2020 with “Sassy Justice,” a parody of an investigative report televised on deep fakes made in collaboration with actor Peter Serafinowicz. It’s a 15-minute video — which Parker has described as “probably the most expensive YouTube video ever made” — that features a white-wigged, campy-voiced host named Fred Justice (wearing the face of Donald Trump), advertisements of a horrifically expensive dialysis center with a pitchman wearing the face of Mark Zuckerberg, fake interviews with then-President Trump (while having a stroke and later admitting he has led horrible lives), Al Gore, Jared Kushner, Ivanka Trump and others saying things they would never say about deepfake people say things they would never say – and some of them are so effective that it’s hard to tell if Michael Caine’s cameo is really him (it’s not).
As Parker told The New York Times in October 2020, “[Deep fake] is really this new form of animation for people like us, who like to build things shot by shot and control every actor and every voice. It’s a perfect medium for us.
The live-action comedy, written by Vernon Chatman, “will depict the past and present that come to a head when a young black man, who is interning as a slave re-enactor at a living history museum, discovers his white girlfriend’s ancestors once owned his,” according to the January announcement.
Lamar and longtime PGLang creative partner/collaborator Dave Free will produce the project alongside Stone and Parker. Paramount Pictures will handle the theatrical, home entertainment and television distribution rights to the project, with Paramount Plus acquiring the streaming rights. Production of the feature film is scheduled for this spring.
“The Heart Part 5” is the first song to be released from Lamar’s long-awaited album, “Mr. Morale & The Big Steppers,” due out Friday. He won 13 Grammy Awards and a Pulitzer Prize for his work on four albums, several mixtapes and his last full project, which was for another major film, 2018’s “Black Panther.” Lamar produced the film’s soundtrack, which earned him an Academy Award nomination for Best Original Song for his track “All the Stars” with SZA and won two Grammys.
Lamar and Free launched PGLang in 2020, with the company described as a multilingual company whose goal is to communicate “the creative language of this generation through media illustrating the shared experiences that connect us all”.
Stone and Parker are best known as the five-time Emmy-winning creators behind “South Park,” which is slated to air its 25th season in 2022. The duo recently signed a new deal with MTV Entertainment Studios that sees the series through season 30. , with 14 original movies made for streaming for Paramount Plus and new series development to be announced also in the works.
The couple are also behind the 1999 Oscar-nominated feature “South Park: Bigger Longer and Uncut.” In 2004, they released the feature film “Team America: World Police”. The duo also teamed up with Robert Lopez to create the musical “Book of Mormon,” which won nine Tony Awards on Broadway.
Chatman is a four-time Emmy and Peabody Award-winning writer, director, and actor. In addition to having worked as a writer and producer on “South Park” for 20 seasons, he also created “The Shivering Truth” by Adult Swim and co-created the cult series “Wonder Showzen”, “Xavier: Renegade Angel”, Trigger Warning With Killer Mike” and “Doggie Fizzle Televizzle with Snoop Dogg”.
Additional reporting by Angelique Jackson.
Kendrick Lamar “The Heart, Part 5”
Directed by Dave Free and Kendrick Lamar
Production company: pgLang / project3
Executive producers: Dave Free, Kendrick Lamar
Producers: Jason Baum, Jamie Rabineau
Deep Fake: DEEP VOODOO
Director of photography: Christopher Ripley
1st RA: Bashir Taylor
Production designer: Eric Hersey
Clothing designer: Taylor McNeill
Groomer: Jenn Hanching
Hairstylist: Khristien “Khristn” Ray
Hairdresser: Victor Arellano
Editor: Neal Farmer
Colorist: Mikey Rossiter
Curator: Michelle An
Matt Stone, Trey Parker and DEEP VOODOO
Thank you to our pgLang team