Netflix and Modi’s government collaborate on ‘women changemakers’ video series

New Delhi: The Union Department of Information and Broadcasting (I&B) announced on Tuesday that it is working with OTT platform Netflix to launch a short series of videos documenting the lives of ‘women changemakers’ who have ‘broken the ceiling of glass” in different fields.

I&B Minister Anurag Thakur said the idea behind the collaboration is to “develop a creative ecosystem by organizing training programs” for filmmakers across the country.

The project kicked off at an event called ‘Azadi Ki Amrit Kahaniya’, an extension of the ongoing ‘Azadi Ka Amrit Mahotsav’ celebrations, which were inaugurated by Prime Minister Narendra Modi on March 12.

Three short videos were shown at the launch, showcasing the achievements of Basanti Devi, a Padma Prize-winning conservationist known for her efforts to save the Kosi River, Anshu Jamsenpa, a Padma Shri Prize-winning who climbed Mount Everest two occasions in 2017, and Harshini Kanhekar. , India’s first female firefighter.

The three women were present at the event along with Netflix’s head of Global TV, Bela Bajaria.

The first seven videos, including the three featured on Tuesday, will be available on all social media platforms and Doordarshan. They will be available in multiple languages ​​including Gujarati, Marathi, Bengali, Tamil, English and Malayalam.

Between now and Independence Day this year, Netflix will release around 30 videos for the I&B ministry that will showcase the “extraordinary lives” of “women changemakers”.

Content on the “struggle for freedom” in preparation

The I&B Ministry will release more content about the fight for freedom via Netflix. Secretary Apurva Chandra said “further collaboration with a long series on our struggle for freedom and the stories that need to be told to the world is in the works.”

The ministry’s partnership with the OTT platform will also involve the development of training programs (both virtual and in-person) for filmmakers across the country. In March, a virtual screenwriting program for women was launched by Netflix and the National Film Development Corporation, which falls under the I&B ministry. It is also planned to organize skills development workshops, masterclasses, film screenings and short film competitions.

“Netflix and the ministry will partner to develop a creative ecosystem by organizing training programs for post-production, visual effects, animation, music production, among others, and will be held on the ground and virtually,” Anurag Thakur announced at the event.

He said the ministry would try to make India the “content hub” of the world where filmmakers have every means to push content.

“I hope that after this collaboration, filmmakers from all over the world will come to India to make films and documentaries not only for Indian audiences, but to present them to the whole world,” Thakur added.

Netflix began collaborating with the I&B ministry last November during the 52nd International Indian Film Festival in Goa.

Last week, the streaming platform revealed that it had lost 200,000 subscribers in the first quarter of 2022 and feared losing two million more subscribers in the second quarter, forcing the company to devise various recovery strategies, including promotion. local content.


Also Read: Why the Government Blocked 16 ‘News’ YouTube Channels from India and Pakistan in Second Crackdown in a Month


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