Pinterest quietly launches livestreaming app for video creators – TechCrunch

Pinterest on Monday launched a new app aimed at making it easier for creators to stream live on its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest and use multiple devices to get different camera angles, the app’s description says.

The company hasn’t announced the app’s debut, possibly because it’s not widely available to all creators at this time. Instead, on first launch, creators must enter a code or scan a barcode provided by Pinterest in order to access the live streaming tools provided by the app.

Picture credits: pinterest

However, the addition of a dedicated live-streaming app is another example of how Pinterest is rethinking its place in the broader social media landscape, where the rise of TikTok has prompted other platforms to adopt. video priority. Today, major social players, including Instagram, Facebook, Snapchat, and YouTube, offer TikTok-like short video functionality, and most offer features for creating live video content.

Pinterest, meanwhile, has been working on its own video efforts with the launch of Idea Pins, a kind of first video mashup of TikTok-stye short video content and tappable stories. The company, during its earnings report last week, said it saw more than 25% growth in the save rate for Idea Pins quarter-over-quarter. And Pinterest users who follow multiple video creators on the site tend to visit Pinterest more often than those who don’t, the company shared.

Meanwhile, Pinterest also announced last November the launch of Pinterest TV – a series of live, shoppable videos from creators focused on food, home, fashion, beauty, DIY and more. The shows are streamed live, then later become available for on-demand viewing. The platform was initially only available to select, hand-picked creators at launch, including the likes of Christian Siriano, Monica Suriyage, Tom Daley, Manny MUA, Robyn Schall, and others. Earlier in the year, he tested livestreamed events in the Pinterest app with top designers.

According to data from Sensor Tower, the brand new Pinterest TV Studio app has been live on the App Store and Google Play since May 2, 2022. It hasn’t seen enough downloads to rank the app on the charts of the app. ‘App Store and the company is not able to estimate the total number of downloads at this time.

However, the app is available in several markets outside of the United States, including Canada, Australia, the United Kingdom, and Germany, signaling a potential global expansion of Pinterest TV’s efforts.

Pinterest confirmed the launch with a statement, but said it had no more to share about the app at this time.

“With more creators developing innovative programming with Pinterest TV on the platform, we’re always experimenting with new ways to help creators bring their ideas to life,” a spokesperson said.

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