Tatler magazine tweeting dachshund dog and revolving door tragedy
Tragic: Alan TBH Plumptre, Tatler magazine’s in-house dachshund – based at Vogue House in Hanover Square in central London – is believed to have died after his neck got stuck in a revolving door yesterday
Cute: The dog’s death was mourned on Twitter, with one user saying “He looked such a darling”
The long and the short is that the young dachshund got stuck in a revolving door… and couldn’t get to the other side.
According to the Daily Telegraph, the dog was being walked by the office intern when he got stuck in the revolving doors.
The dog is believed to have been distracted by a passing jogger when he decided to rush for him.
Ten firefighters and all the tech from two fire trucks couldn’t save him from a horrific end to his brief life. Yesterday, the staff at the headquarters of the Condé Nast editorial empire in London were said to have been “in mourning”.
Alan, the beloved companion of editorial assistant Jennifer George, had been a familiar face at Vogue House in Hanover Square since October.
He commuted to work daily and became a favorite with editorial, administrative and advertising staff.
Food and sleep: Dog got stuck in revolving door at Tatler magazine offices in London
Vogue House: London firefighters were called to free man and animal, but dog died
Grim: Tatler’s office doors were closed after the crash
Mourning her loss: Jennifer George, editorial assistant at Tatler, owned Alan TBH Plumptre
But it was on Twitter that the long-haired miniature dachshund found fame, with regular tweets about its daily experiences and sightings, often accompanied by photographs.
In less than four months, @TatlerAlan (“Office Manager at Tatler by day, The Badger Hunter by night,” according to his tag) has seen his number of online followers climb to over 2,500.
The fact that he had more followers than some of the top executives might have gone to his head, but it also gave him the confidence to produce a succession of tweets that caught the attention of former glamorous models. Katie Price and Rosie Fortescue, from Channel 4’s Made in Chelsea show.
On his first day on the job, it was revealed that he had ‘a nervousness from the first day’, but that they were ‘calmed down by the fact that I was carried into the office like a king’.
Two hours later, he tweeted that he was “**** exhausted”.
Later updates revealed that he left some rather unsavory business cards on the office mat or on the train home.
Scene of the incident: Tatler magazine is based at Vogue House in Hanover Square, central London (file photo)
Close-up: House Tatler’s dog got his neck stuck in a revolving door at Vogue House (file photo)
It also appeared that he had an eye for ladies, befriended the most cunning young women in the office, and made comments.
One tweet described his first experience of going to the pub after work for drinks with Jennifer, whom he called mum: “People are chatting with mum: 0. People chatting with me: 17.”
News of the crash hit Twitter yesterday and brought messages of sympathy from around the world.
Jennifer, whose partner is the son of George Plumptre, who was Princess Diana’s first boyfriend, released the announcement of her death.
She followed it up with one last photo and said Alan was “so awesome and so loved”.
On the desktop: The @TatlerAlan Dog Twitter account had more than 2,500 followers, including Rosie Fortescue of the Made In Chelsea TV show and Glamor magazine editor Jo Elvin.
Latest photo: Tatler’s assistant editor Jennifer George, who owned the dog, posted a photo of him on Twitter, saying: “He was so awesome and loved so much”
Early reports of Alan’s disappearance were almost too gruesome to consider, with troubling details of his injuries after he got stuck in the revolving door of Vogue House.
He later turned out to be returning from a lunchtime walk with an anonymous staff member and rushed for the door after spotting a man he knew walking through it .
Alan apparently got his head stuck, trapping himself and the man inside.
London firefighters dispatched two devices with one crew each. They freed the man safely but were unable to save Alan.
Condé Nast confirmed that Alan was “deceased” but declined to give further details.