Additionally, the platform is looking at ways to incentivize streamers to display more advertising on their streams.
Tic , the live streaming platform, has become a headache for other digital media such as YouTube and Facebook. The reason? Little by little, it grows and steals part of the advertising budget. But despite its success, Twitch has sparked fury among streamers who use it by announcing changes to its business model.
According to Bloomberg, the platform plans to reduce the revenue that streamers receive from subscriptions by 70% to 50% , in exchange for releasing them from the exclusivity to which they are now bound. Additionally, Twitch is considering creating an incentive plan for content creators to include advertising in broadcasts to compensate for reduced subscriptions. While streamers can currently include ads, they often don’t because they feel like viewers stop watching when ads appear that interrupt shows. The adjustments could be released in the summer of this year.