Underwear company makes vibrating panties to bring women to football
There is so much wrong here.
Mexican lingerie company Vicky Form has created panties that vibrate every time a goal is scored, because obviously women need clitoral stimulation in order to be able to exercise, called the Siente el Juego.
The underwear brand unveiled the new product on Thursday before the world Cup start with an ad that begins with the false statistic that “every year four million couples separate because of football”. He goes on to show a couple arguing because the man in question ignores his partner as soon as he starts watching football.
Women try on Vicky Form vibrating panties, suddenly start to get interested, get really horny with a penalty and you can pretty much guess the rest.
Twitter users were quick to decry the ad and the product as being extremely sexist, which of course they are.
Many women love sports, including soccer, and love the World Cup. They don’t need genital stimulation to get excited about goals scored.
The product taps into sexist ideas about “ male hobbies ” and “ female hobbies, ” describing sport as something irritating and alien to women when it isn’t. just not true.
The ad also regurgitates the tired trope of the tenacious wife or girlfriend, who won’t just shut up and let her man watch football, and of course is quite incapable of enjoying it with him (to unless she has a vibrator against her clit).
Men can just watch football, but according to Vicky Form, women need to be sexualized and sexually stimulated in order to tolerate it.
The Siente el Juego vibrating panties are nowhere to be found on Vicky Form’s website, so it’s perfectly possible that they removed them after being criticized online or that the whole thing was a joke designed for people to talk about. the brand.
Metro.co.uk lifestyle email
Get your essential lifestyle news and features straight to your inbox.