VEON’s Banglalink unboxes the caramel for content creators

Leading digital entertainment platform enabling Bangladeshi artists, artisans and influencers to generate income through content creation

Amsterdam, August 15, 2022: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and services, today announces that its Bangladeshi operating company, Banglalink, has enabled revenue generation on its digital entertainment platform , Toffee.

Banglalink’s Toffee is a free-to-download premium digital entertainment platform featuring over 100 domestic and international TV programs with over 6.8 million monthly users. The introduction of revenue generation through Toffee allows local content creators, including artists, artisans, influencers, to financially benefit from the video content they produce while aligning with VEON’s digital operator strategy of building application ecosystems within local economies.

“At VEON, we remain committed to our strategy as a digital operator, developing a portfolio of connected digital services that will improve the daily lives of customers,” said Kaan Terzioglu, CEO of VEON Group. “Opening Toffee for revenue generation gives our customers in Bangladesh the opportunity to earn financially by creating quality content and sharing their creativity. This is another step in our strategy as a digital operator which benefits VEON through greater customer engagement, while fostering a creative ecosystem that will benefit Bangladesh’s economy.

“As part of VEON’s digital operator strategy, Banglalink strives to develop future-ready initiatives,” said Erik Aas, CEO of Banglalink. “In addition to extending the fastest 4G network across the country. We are now focused on providing quality digital services and enhancing them with cutting-edge features. We at Banglalink believe that Toffee’s monetization feature will empower young local content creators by opening up new earning opportunities for them. »

About VEON
VEON is a digital carrier that provides converged connectivity and digital services to over 200 million customers. Operating in seven countries that are home to more than 8% of the world’s population, VEON is transforming lives through technology-driven services that empower people and drive economic growth. Based in Amsterdam, VEON is listed on NASDAQ and Euronext.

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This release contains “forward-looking statements”, as defined in Section 27A of the US Securities Act of 1933, as amended, and Section 21E of the US Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts and include statements relating to, among other things, VEON’s business offerings in Bangladesh. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be accurately predicted by VEON and some of which cannot even be anticipated by VEON. The forward-looking statements contained in this release speak only as of the date of this release. VEON does not undertake to publicly update, except as required by US federal securities laws, any forward-looking statements to reflect events or circumstances after such dates or to reflect the occurrence of unforeseen events.

For more information, please contact:

Marina Levina
Group Communications Director
[email protected]

Julien Tanner
[email protected]

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