Webtoons, animations emerge for commercial promotions

“Dead or Come” (Hyundai Mobis)

TV celebrities and movie stars can not only compete with virtual social media influencers like Rozy but also other 2D characters for publicity gigs as more and more companies are taking an interest in webtoons and animations to target Millennials and Generation Z, known locally as Generation MZ.

Hyundai Mobis, the auto parts maker of Hyundai Motor Group, unveiled a racing animation titled “Dead or Arrive” on the company’s official YouTube channel “Mobis Live” on May 27.

Aimed to promote the company’s cutting-edge technologies such as its in-car infotainment system, self-driving technology, e-corner module and more, the racing animation features Hyundai’s Moby racing car Furniture.

The 12-minute video caught people’s attention, racking up over 250,000 cumulative views within three days of its release.

“Dead or Arrive” has garnered a lot of positive feedback, with many viewers saying the video is a compelling marketing strategy supported by high-quality animation.

“We hope to connect with the MZ generation, who may not know much about our brand. Hyundai Mobis will launch various digital campaigns in the future to introduce other cutting-edge technologies and ways to enjoy a safe mobility experience,” said Kim Eun-jung, Head of Hyundai Brand Communication Team. Mobis, in a press release.

Meanwhile, antivirus software company AhnLab unveiled the latest episode of its webtoon “Starting Today I Live With GAB” on Naver Webtoon and the company’s official Facebook page on May 26.

Drawn by members of AhnLab’s communications team, the webtoon features an AI robot called GAB’s journey of learning computer security.

In response to its growing popularity, “As of today I live with GAB” was serialized on Naver Webtoon in May 2021.

Now in its third season, the webtoon had a rating of 9.83 on Naver Webtoon’s platform Tuesday, an impressive rating compared to other popular hit series on the platform.

By Lee Si-jin ([email protected])

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