X.LA Creates a Suite of Products to Help Creators Monetize the Metaverse

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Aleksandr Agapitov, the founder of a major video game payment company Xsolla, is launching a new venture in the web3 space called X.LA. The project launched in late February and focuses on developing an ecosystem of products with the goal of giving creators around the world a financial incentive to build in the metaverse.

X.LA helps creators

Xsolla was born in 2005 and moved to Los Angeles in 2009. There it quietly became a go-to service for many top game developers and publishers to manage their digital player deliveries. Significantly, where the most dominant digital stores, such as those that Fortnite maker Epic Games sued, took a large commission cut for their services, Xsolla’s 5% fee, later backed comprehensive product management services, have attracted customers like Valve and Roblox.

With Xsolla buzzing, with an estimated market valuation – if the private company goes public – of around $3 billion, Agapitov is turning his entrepreneurial enthusiasm to Web3 with the launch of X.LA.

Embracing blockchain technology and visualizing a tangible goal for users to want to occupy the metaverse, one of the foundations of Agapitov’s motivation is to allow creators to collaborate on various projects in a system powered by technology that fairly compensates all the people involved.

In a recent Bloomberg article, Agapitov repeatedly commented that Xsolla’s business model was his motivation to “help game developers make more money,” adding that “wonderful innovations come from video games.” In the same vein, he wants to create a system in the X.LA metaverse that encourages and promotes creatives to harness and showcase their talents and, most importantly, be fairly rewarded for their efforts.

the X.LA Foundation leverages blockchain and Web3 technologies to make revenue-sharing smart contracts available to creators around the world. By democratizing ownership and rights management, X.LA eliminates the need for costly legal services and levels the playing field between creators and distributors.

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