New Polarr Video Editing App Helps Amateur Video Creators Capture Their Favorite Movies With Real Cinematic Filters

SAN JOSE, California, June 4, 2019 / PRNewswire / – Polarr, developer of the popular Polarr Photo Editor, used by more than five million novice and professional photographers worldwide each month, today announced 24FPS for iOS, the first video editing application designed to help Amateur video makers create high quality videos with cinematic fidelity filters. Available for download now, 24FPS features actual cinematic filters inspired by popular movies that are updated monthly. The app also has a powerful built-in AI that recommends the best filter for a specific scene based on the color preferences that the AI ​​engine learns with each use of the app.

This announcement follows Polarr’s recent announcement $ 11.5 million The Series A funding round took place in March of this year and is the company’s first foray into the video editing market.

With cinematic filters and the AI-powered filter terminator, Polarr 24FPS enables video makers to shoot videos that look like high quality movies.
Polarr has developed 24FPS over the past year and built an internal color rendering engine optimized to emulate cinema colors from movie releases.

Because it is often difficult to decide which effect to use out of hundreds of filters, Polarr invented a custom offline AI boosting learning algorithm that learns the specific color preferences of each video creator and the integrates into the application. In 24FPS, video makers can train the AI ​​color recommendation engine through an interactive quiz called Filter Terminator. Once configured, the AI ​​algorithm will continue to learn and refine with each use of the app. After training, the best filter for a specific scene for a specific color preference is recommended with just one tap. All training data is securely stored on the device.

Although 24FPS is optimized for live video recording, the app also offers a set of commonly used tools for inserting text, stickers, music as well as capabilities to import additional clips, split clips and adjust video speed.

Polarr 24FPS includes powerful features including:

  • Real cinematic filters with professionally made LUTs.
  • AI filter recommendation that learns as you use the app more
  • Kinematic stabilization and inertia-based zoom controls
  • High quality integrated face slimming and realistic skin smoothing.
  • The ability to import, combine, edit clips with text, music
  • Support for importing LUTs and all QR filters from Polarr Photo Editor

See how 24FPS filters match up to movie screenshots here.

“I’ve been using Polarr for photos for years, but I never thought about using my filters on videos. The ability to use my custom filters on videos is exciting and a new, diverse way to edit and create ”. – @tatiapetrova

Polarr offers the future of creative AI
The deep learning market continues to grow, with AI giants building advanced frameworks and mobile device makers building increasingly specialized chipsets. However, developers have to relearn how to work with each chip and often struggle to find use cases that differentiate experiences from applications. The Polarr Vision Engine is chip independent from a developer’s perspective, providing a higher level abstraction of use cases in rich media and entertainment to run deep learning models on any device , from the latest smartphones to drone cameras. All Polarr AI modules operate entirely at the edge, with low memory and power consumption.

The 24FPS Filter Personalization Engine is based on the Polarr Vision Engine, which is also used to power other proprietary Polarr solutions designed for current and future consumer applications to harness the power of AI to deliver unique, creative and visual experiences. The Polarr Vision engine is used by many manufacturers of consumer hardware and software, including Samsung, Qualcomm, Oppo, and HoverCam. Polarr is currently working to expand its platform support and service capabilities to allow more developers to enjoy the same power and benefits as the engine.

“24FPS is designed for busy people who want a premium look and feel for their videos,” said Borui Wang, Founder and CEO of Polarr. “Polarr Vision Engine is the basic ingredient to provide a unique 24FPS recording, AI filter recommendation and video editing experience. We look forward to market feedback and start to iterate to improve the app. ”

About Polarr
With offices in Silicon Valley and Shenzhen, Polarr is developing cutting-edge AI technology for photography, video and other creative use cases to give all photographers the professional tools and resources they need. need to create their best work possible. With expertise in on-device model training and compression, use case discovery and speed of execution, Polarr’s flagship photography app, Polarr Photo Editor, is currently used by over 20 millions of photographers around the world. The company’s technologies are also embedded in some of the most popular mobile devices, including the Samsung Galaxy S10.


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